01st July 2021, Mumbai: CoinDCX, India’s largest and safest cryptocurrency exchange platform, becomes the Official Title Sponsor of the T20 series between India and Sri Lanka. The game of cricket has always been sponsored by iconic brands. The T20 Cup sponsorship by a new age fintech startup indicates a progressive phase in the Indian economy.

The T20I India Vs Sri Lanka series will be further on called as The CoinDCX T20I Cup and is set to begin in Sri Lanka on 21 July 2021. It is a part of the Indian team’s tour to Sri Lanka and will feature three One Day Internationals (ODIs). The Indian National Team will be led by Shikhar Dhawan and will feature some of the most promising talent seen during the recent IPL including Surya Kumar Yadav and Prithvi Shaw.

While the title sponsorship is creating a major splash in the world of Indian cricket, it is a significant push by CoinDCX towards generating extensive visibility and boosting brand recall amongst the young cricket fans. CoinDCX has been a pioneer in the crypto space in India, and is one of the most trusted and popular crypto assets exchanges. Cryptocurrency as an asset has seen an uptick in popularity among the young population, and this sponsorship provides a great opportunity for CoinDCX to tap into potential investors.

Mr Sumit Gupta, CEO & Co-founder of CoinDCX said “Cricket in India is not just a sport; it’s a religion. So naturally, we are very excited to become the Title Sponsor of the T20 Cup. Cricket – particularly the T20 format- offers excellent synergy for our brand as we aim to reach out to more users through this association. Being the country’s largest and safest cryptocurrency exchange, we aim at accomplishing new heights just as the Indian Cricket Team.”

Mr. Ashley De Silva, The Chief Executive Officer of Sri Lanka Cricket said, “It’s a buoyant time for Sri Lanka cricket as we welcomed the Indian team for an exciting series, which is going to be competitive as well. Sri Lanka Cricket will also use the T20i series as a platform to prepare for the upcoming T20i world cup. I take this opportunity to thank CoinDCX for its association with this important series.’’

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